Mara Sommer for Samsung 'If it doesn't fold, it's old' campaign
Mara Sommer shoots portraits to be edited into final pieces of framed art for the Samsung ‘If it doesn’t fold, it’s old’ campaign.
Original imagery, artworked files and final campaign video below.
Client: Samsung
Photographer: Mara Sommer
Wardrobe Sourcing: Dan Ahwa
On Set Wardrobe: Tau Subritzky
Hair & Makeup: Leisa Welch
Digi Assist: Gavin McGregor
Talent: Natasha & Jo @ 62 and Alexander
![Samsung-HangUp-122-low-res-779-copy[9][1].jpg](https://images.squarespace-cdn.com/content/v1/550746d7e4b03d87d0cc1d30/1665298509045-ONTZ3EB6DACTPSPBTYY4/Samsung-HangUp-122-low-res-779-copy%5B9%5D%5B1%5D.jpg)
‘If it doesn’t fold, it’s old’ campaign video featuring artworked files below.